Harnessing the power of Big Data in the retail marketplace for childhood obesity prevention

Food and beverage industry marketers are increasingly using online data to target their products with chilling precision to specific demographics, in specific locations, and at specific times.

BMSG worked with the Center for Digital Democracy to assess how food and beverage marketers are deploying their digital tactics in retail environments. During this project, we identified pathways for addressing harmful digital marketing; explored how digital marketing can be used to help foster healthy eating; and made relevant research available in an online searchable database at digitalads.org. Throughout the process, we engaged a variety of stakeholders, particularly those from communities hardest hit by diabetes and other nutrition-related diseases.

Related resources

Investigating the digital path to purchase for food and beverages: A research agenda for the modern marketing age

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