Blogs

5 lessons in media advocacy from battles with Big Soda

Berkeley's landslide victory in passing a tax on sugary drinks, along with other cities' recent efforts to do the same, reveals some do's and don'ts in developing strategic media advocacy campaigns. Read more >


Talking about junk food marketing to kids: Is the health argument enough?

In Mexico, health advocates frame junk food marketing to kids as a human rights violation. Should U.S. advocates do the same? Read more >


3 phrases public health advocates should use with caution -- or not at all

The words we use to describe public health issues can open people up to new ideas or reinforce old ways of thinking, undermining advocates' efforts to make the case for policies that support health. Here are three common phrases that may be doing the latter. Read more >


Lessons in communication strategy from Big Soda

To block advocates' efforts to tax soda, the industry is wielding a well-oiled PR machine with carefully crafted messages. Knowing what its spokespeople are saying is key to fighting back. Read more >


Talking about soda warning labels: A Q&A with Xavier Morales and Genoveva Islas

Two seasoned public health advocates reflect on diabetes, soda consumption, and the strategic use of mass media to curb them both. Read more >


Win or lose, San Francisco and Berkeley soda tax measures are public health triumphs

Change takes time, especially when it comes to changing social norms and public health policy. But even the biggest industry Goliaths eventually crumble. Big Soda will be no different. Read more >


How Salud America!'s new sugary drinks campaign advances public health

A new campaign attempts to make summer camps healthier places for kids. Here's how we all gain. Read more >


Food industry messaging pulled from Big Tobacco playbook

A new study from BMSG explores the tobacco industry's use of personal choice messaging to shift blame for its products' health harms onto consumers. Now Big Food is taking a page from tobacco's well-worn playbook. How similar are the two industries and what does this mean for advocates? Read more >


Why the stigma of suicide should not sway the debate about nets under the Golden Gate Bridge

By not reporting more comprehensively on suicides, the news media are reinforcing the contempt many people have for those who take their own life and making it harder to demonstrate the need for prevention. Read more >


Dr Pepper and Mr. Hyde: The many faces of Big Soda in soda tax debates

In 2012, the soda industry spent $4 million to orchestrate a sophisticated opposition to soda tax proposals in two small California cities, all the while disguising its presence in the debate. Now that San Francisco is considering a tax, the industry is using a similar strategy. Read more >


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