BMSG In The News

by Heather Gehlert | AlterNet
Friday, May 21, 2010

According to a new study, companies like Captain Morgan and Budweiser have become extremely savvy at targeting young audiences. BMSG's Heather Gehlert describes some of the new techniques the alcohol industry is using to market to kids online and blur the lines between editorial and advertising content.

by Amanda Gardner | U.S. News & World Report
Wednesday, May 19, 2010

Alcohol companies are increasingly using the latest new media technologies -- including cell phones, social networking sites, YouTube and other features of the expanding digital universe -- to reach young drinkers, a new report from Berkeley Media Studies Group and the Center for Digital Democracy contends. Additional media coverage is available at

by Katie Woodruff | San Francisco Chronicle
Monday, February 8, 2010

The soda industry uses aggressive digital marketing tactics to reach kids often without parents knowing it. So when companies cozy up to Michelle Obama, claiming they want to be a part of the solution, she should tell them that means ending marketing to children.

by Amy Norton | Reuters
Tuesday, December 15, 2009

The majority of food products advertised on children's websites are ones kids should avoid, finds a report from the American Journal of Public Health for which BMSG's director Lori Dorfman contributed research. In this article, Dorfman explains why the public health implications are serious.

Society for New Communications Research
Monday, November 23, 2009

The Society for New Communications Research has honored Berkeley Media Studies Group and Prevention Institute with a 2009 Excellence in New Communications Award for together creating, a website that highlights a public health strategy to increase opportunities for physical activity. The groups created the site on behalf of the Joint Use Statewide Task Force. They were recognized in the collaboration and co-creation category for nonprofits.

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