Eye on Marketers

Wednesday, November 26, 2014

The Youtube vloggers were hired by Mondelez UK, in a move targeting young consumers, the main audience of these videos. The videos were criticized for not being clearly labeled as advertising but rather presented as a challenge in which the audience should participate.

Tuesday, November 25, 2014

Claiming to be acting in response to America's changing eating habits, Kellogg's is moving away from breakfast food to focus more on snacks. The article predicts an increase in marketing campaigns that target specific demographics, especially youth.

Tuesday, November 25, 2014

Barilla is appealing to Latino consumers by having the bloggers create traditional meals using their pasta. The company explains, "the variety of our pasta shapes allows for Latinas to not only keep their traditional dishes alive, but also allows them to create new versions of these dishes in creative ways."

Saturday, November 22, 2014

The report by the Rudd Center for Food Policy & Obesity on soda marketing brings attention to the phenomenon of 'advergames', soda companies use of social media and games to target children. The mobile games are taking the place of advertisements on television. Children often download games with names like Fanta Fruit Slam 2 or Snapple Spiny Lobsters in Snaplantis without their parents' knowledge.

Saturday, November 22, 2014

Tetra Pak's Suley Muratoglu encourages companies to be more creative in their packaging to better engage with consumers. This includes thinking about the possibility of utilizing smart phones as social media becomes more of a place where consumers interact with products. Muratoglu thinks more graphic designs can help target younger consumers, as they are considered to be more visually driven and focused less on text.

Thursday, November 20, 2014

Soda companies have decreased advertisements aimed at children and teenagers overall but have increased target marketing to Black and Latino children and teenagers. A report by the Rudd Center for Food Policy & Obesity at Yale University found that Black youth have seen more than twice as many advertisements as white youth. Advertising on Spanish language television has increased 44%.

Monday, November 10, 2014

The digital content producer is encouraging advertisers to market to Latino millennials, calling them a growing market of consumers, more digitally engaged than other populations. Based on a study they conducted, Latino consumers are more receptive to digital advertising than non-Latinos. Terra is one of the largest digital content producers in Spanish and Portuguese speaking countries.

Monday, November 10, 2014

John Costello points to multicultural marketing as being one of the strongest techniques of the brand. He identifies Latinos particularly as being a large market for Dunkin' Brands and targets them as an emerging population.

Sunday, November 9, 2014

Through their Pizza Mogul campaign, young people are encouraged to design their own pizza, share it on Domino's website and social media and earn money if the pizza they've designed is popular.

Friday, November 7, 2014

Mountain Dew has been offering free tastes of its new flavor, Dewitos, designed to taste like Doritos, to college students. The strategy has been marketed as giving "fans a voice in helping decide on the next new product..." but has so far only been seen on college and university campuses.

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