Eye on Marketers

Monday, January 26, 2015

A spokesman for Mountain Dew explains that the new beverage selection, including two new flavors, less caffeine and coconut water, has been "tailored for the preferences of cross-cultural millennial males." The container was also developed to more closely appeal to consumers.

Thursday, January 22, 2015

Coca-Cola is using its corporate social responsibility program to target African-American mothers. The program is developed in order to help mothers empower their children to seek higher education, while also reminding this population about Coca-Cola's products.

Thursday, January 22, 2015

Companies are encouraged to target teenagers through their love of music, including providing opportunities for teenagers to create their own music by sponsoring music camps. Music is put forward as the means through which businesses have the opportunity to connect to teens and the author laments marketers not recognizing this opportunity.

Wednesday, January 21, 2015

Marion Nestle argues that only regulation will stop companies from target marketing to children. She cites statistics from a recent article to show that companies will not voluntarily change their marketing strategies.

Wednesday, January 21, 2015

The company created the sugary snack in order to target younger consumers. The product is being launched in limited edition in order to try and increase interest and eventually roll out the product in bigger markets.

Tuesday, January 20, 2015

Companies have long targeted their marketing to younger demographics, however, a recent article explains that in order to capture one group of youth, millennials, companies will have to target Latinos specifically. Latinos make up 21% of millennials, a number that will grow to 23% by 2020.

Monday, January 19, 2015

According to Nielsen's "Branded Memorability Index", fast-food advertisements were found to be the most memorable for millennials, especially among African-Americans, Asian-Americans, and Latinos. Nielsen highlighted fun, humor and originality of concept as being key features of memorability among millennials. We can expect to see companies respond by continuing to target their marketing to this age group.

Friday, January 16, 2015

Wendy's joins several other fast food companies such as Subway, McDonald's, and Chipotle Mexican Grill, in removing the soda option from the kids' menu. The option will no longer appear in restaurants, drive-throughs or the app used in the United States and Canada.

Thursday, January 15, 2015

Market researchers are encouraging companies to understand that teens are more interested in things that are not mainstream. Marketers are encouraged to embrace this "weirdo" aspect of teens in creating marketing strategies targeted to them. They are also advised against being disingenuous but rather encouraged to create a brand that is "authentic".

Friday, January 9, 2015

A report released in January from three U.S. Senators found that most energy drink companies are marketing to minors. In 2013, those senators sent letters to sixteen companies asking them to voluntarily submit to marketing restrictions - only four replied that they avoid marketing to people under 18. 

  • Follow Us On Facebook
  • Follow Us On Twitter
  • Join Us On Youtube
  • BMSG RSS Feed

get e-alerts in your inbox:

older articles