Eye on Marketers

Tuesday, February 10, 2015

McDonald's is partnering with the American Black Film Festival for McDonald's Lovin' Video competition. The competition grants aspiring directors a chance to enter the American Black Film Festival to be held in New York City later this year. The partnership is an opportunity for McDonald's to promote itself within the African-American community.

Monday, February 9, 2015

The latest way of reaching millennials is through content creators. Through partnering with people who have created original content, companies can have access to their audience without appearing to be directly advertising to millennials, something Maker Studio's COO believes millennials don't like.

Friday, February 6, 2015

The Committee of Advertising Practice (CAP) in the United Kingdom has decided that there is no need to update regulation on advertising to children. Although recognizing that companies target children online specifically, through techniques like advergames, CAP found regulation to be to be adequate. The Children's Food Campaign, a lobby group that seeks to end target marketing, has expressed their disappointment in the decision. 

Monday, February 2, 2015

KFC is trying to reach the Latino demographic with its new video promoting their $5 fill up menu. The ad uses Spanglish - the mix of English and Spanish - and uses a play on words to appear familiar to consumers.

Sunday, February 1, 2015

The new #MakeItHappy campaign uses Internet star Kid President to appeal to millennials and teens. By appealing to a cause (the campaign encourages consumers to fight online bullying) the company is trying to appeal to a younger audience, often considered passionate about particular causes. The campaign's emphasis on social media, encouraging users to engage with Twitter and YouTube, also indicates an emphasis on younger consumers.  

Sunday, February 1, 2015

The endurance challenge organizer will be collaborating with one of the leading companies that owns major soft drink companies in Europe to put on an obstacle course aimed at children. Britvic produces and sells local sugary beverages as well as PepsiCo brands such as Pepsi, 7UP and Mountain Dew. This partnership offers Britvic another way to target young consumers while appearing to promote a more active lifestyle. 

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