Eye on Marketers

Monday, December 14, 2015

Campbell's Soup targets Latino families in this commercial featuring a child asking for Arturito soup. This turns out to be a soup branded with R2D2, a popular Star Wars character, and is aligned with the release of the blockbuster hit. 

Monday, December 14, 2015

Coor’s Light continued its 25-year relationship with Historically Black Colleges and Universities this year by providing $100,000 in scholarships, and sponsoring six Classics -- college-wide celebrations that center around football. The brand organized tailgate parties in each city featuring live music, celebrities, alcoholic refreshments, and "cooking-with-beer" demonstrations.

Monday, December 7, 2015

Indigenous activists are taking a stand regarding a recent Coca-Cola advertisement aired in Mexico. The ad features a group of young white "philanthropists" bringing bottles of Coca-Cola to an indigenous community in Oaxaca, and constructing a Coke-branded Christmas tree. The ad has been criticized as "colonialist branding," and powerful backlash has forced Coke to pull the ad and apologize.  

Wednesday, December 2, 2015

McDonald's continues its "Game Time Gold" campaign, which targets Latinos who watch American football. The fast food giant has used sweepstakes, partnered with famous Latino sports commentator Enrique "El Perro" Bermudez, and held weekend "Half-Time Breaks" at select locations to lure Latino customers. 

Wednesday, December 2, 2015

A growing number of elementary schools nationwide have been using a curriculum called Energy Balance 101 to teach kids about healthy lifestyles, which emphasizes the need for exercise and fails to mention the role of harmful foods and beverages. Unsurprisingly, this educational campaign is funded by the Healthy Weight Commitment Foundation, which is funded by soda and junk food corporations, such as PepsiCo, Coca-Cola, and General Mills.

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