Eye on Marketers

Wednesday, January 13, 2016

In a typical example of goodwashing, Frito-Lay is funding a national Black History Month art contest. Strategic acts of generosity such as these are common tactics used by large corporations to distract consumers from the company's otherwise nefarious practices, especially in regards to their ceaseless target marketing of minority communities.

Wednesday, January 6, 2016

This article discusses recent research that demonstrates how digital marketing tactics influence children to consume more junk food. Dutch researcher Folkvord argues that although teaching children to be more media savvy would be helpful, the most salient solution would be to enact policy change that would restrict such ads from appearing in children's media environment altogether.

Wednesday, January 6, 2016

Coca-cola announced that it will be contributing $150,000 to the Hispanic Scholarship Fund, building on a 34-year partnership with the organization. In addition to the funding, Coca-Cola will also provide "Educational Toolkits" which include a backpack and a thumb drive with information about navigating the road to college...but only available to those with proof of purchase of a Coke product. 

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