Eye on Marketers

Friday, February 12, 2016

Doritos is using Valentine's Day to market its ketchup-flavored chips in Canada. The company is encouraging people living in certain parts of Toronto, Vancouver and Montreal to forego flowers and give 12 long-stemmed "roses" made of Doritos to their significant others.

Tuesday, February 2, 2016

In yet another case of goodwashing, McDonald's has partnered with literacy nonprofit Reading is Fundamental to put books into Happy Meals. The author of this piece misses an opportunity to highlight the absurdity of the situation: while the partnering organizations are claiming to be investing in children's futures, giving books to kids doesn't offset the detrimental health effects of selling them unhealthy food.

Monday, February 1, 2016

In honor of Black History Month, McDonald's in Atlanta has launched a campaign called "Nuggets of Knowledge," which focuses on highlighting the accomplishments of African American community leaders. This strategic initiative is a typical example of the fast food giant's goodwashing efforts, as the company ironically demonstrates public "support" of African Americans while simultaneously targeting them when marketing their unhealthy food products.  

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