Eye On Marketers

Marketing has a profound affect on the foods we eat and the beverages we drink, yet most of that marketing is for products we should avoid. BMSG monitors the media to help keep advocates informed of the tactics food and beverage companies use to target children, communities of color, and other groups that are particularly susceptible to the health harms these products cause. Below are archives of our monitoring.
Source: The Culinary Scoop
Wednesday, June 1, 2011

Piggybacking on National Dairy Month, OREO and milk industry partners with NBA superstar Shaquille O'Neal and his mother in a commercial featuring the classic Oreo cookies and milk combination. The promotion includes a sweepstakes that encourages users to use their cellphones or go online for a chance to win free milk and cookies.

Source: MyFox9.com
Wednesday, June 1, 2011

The new Coke fountain machines have touch screens and provide 125 different drinks that include waters, sports drinks, and exclusive products like Orange Coke.

Source: Advertising Age
Monday, May 30, 2011

5 more companies join the lawsuit against the corn industry to stop marketing HFCS as natural or corn sugar.

Source: New York Times
Thursday, May 26, 2011

Kraft says it will be tripling its spending on Latino Marketing this year and Kool-Aid is dedicating the majority of its 2011 marketing budget to reach Latinos. It has launched a series of television commercials on Univision and Telemundo that feature Latino families drinking Kool-Aid. It will also be focusing on in-store marketing, digital and print advertising to continue targeting Latinos.

Source: The Daily Meal
Monday, January 31, 2011

Molly Aronica presents a series of articles, videos, and slide shows that demonstrate the strong ties that fast food companies have established with children through advertising. She points out that fast feeders have shifted their marketing focus from children to parents who they hope will "feel good about buying 'healthy' alternatives for their children."

Source: MarketWatch
Sunday, January 30, 2011

The investment comes as part of a $5-billion, five-year plan. President Felipe Calderon discusses affects the plan will have on Mexico's economy and job creation; however, he makes no mention of health repercussions. Given the rise of diabetes, obesity and dental caries, all which are linked to high consumption of sugary beverages, it will be important to see how Coca-Cola's investment affects the health of the Mexican population.

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