Health messages on television commercials

This article contains findings from a content analysis of health messages found in television commercial time including advertisements, public service announcements (PSAs), editorials, and promotions for upcoming programs. Overall, 31% of the 654 commercial spots contained health messages, and most health messages were claims of good nutrition in food and beverage advertisements. No PSA addressed tobacco, alcohol, or diet, the 3 leading behavioral risk factors for poor health.

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Television news, hegemony and health (letter)

The media frame stories to fit dominant perceptions of social problems, making the news an important vehicle for agenda-setting. Yet a content analysis of 20 hour-long segments of health messages on television revealed that health stories were not presented from a public health perspective. Rather, as this letter published in the American Journal of Public Health shows, stories focused more on medical technology, risk factors, and individual behavior or responsibility.

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