Video: The Berkeley sugar-sweetened beverage tax: A transdisciplinary approach to evaluating the impact

May 23, 2017

In November 2014, voters in Berkeley, California, overwhelmingly approved a measure to tax sugary drinks. In this video, BMSG’s Laura Nixon and U.C. Berkeley’s Karen Sokal-Gutierrez discuss research on the soda tax, including how public debate surrounding it appeared in the media, what parents of young children think about sugary drinks and efforts to tax them, and how advocates can harness lessons from Berkeley to help pass sugar-sweetened beverage taxes in other locations.

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