Webinar: Values-based messaging: Using words that work

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August 27, 2018

During this webinar for California Wellness Foundation grantees, held August 22, 2018, Berkeley Media Studies Group discussed best practices for getting messages to target audiences. We addressed why understanding your target's values — and aligning them with your work — is the key to inspiring action. Whether you are seeking to influence decision-makers, reach funders and collaborators, or recruit volunteers, crafting values-based messages should be at the foundation of your communications plan.

Download the slides or view the recording below:

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